WHO we are

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ABCS was founded as a bookkeeping and payroll company in 2008 by Michele McKerrihan with a focus on helping small businesses. The company steadily grew, and in 2014 was joined by Charles Wiegand. Charles brought in his administrative and broadcasting experience to expand ABCS to include marketing as well as other business support services. 

The ABCS offices are located in Ephrata, WA. There are six staff members, and our building is currently being renovated to add additional office space. 

 We are all familiar with advertising. Simply put it is taking a product and showing that product to potential customers, such as putting your name on a billboard on the highway. 

Advertising is an important part of what we do, but it is only a part. Below we will explain the difference. 

The ABCS marketing strategy starts by determining the following things: 

• What is the product? 
• Who are the customers? 
• How can the product be packaged?
• Where do we apply our advertising efforts in the market place?

Answering all the above questions in a cohesive and comprehensive way is "marketing."

Advertising is not something that can be done once. It is something that must be constantly pursued and engaged in to be effective. 

What are your marketing goals? 

Does your company or group need to become more well known in general? Do you want to increase the sales of certain products? Do you want people to take advantage of specials?

Determine what your marketing goals and priorities are. 

What is your marketing budget? 

The US Small Business Administration recommends spending between 1% and 10% of the gross. There are other great bits of information on what kind of budget you should consider when it comes to marketing.  You can read the article here: https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html

Please look at your budget and make a list of your marketing goals. Get in contact with ABCS using the contact information below, and we will prepare a free-of-charge marketing plan for your company or group.