WHO we are
We are ABCS: A full-service, local marketing company
ABCS was founded as a bookkeeping and payroll company in 2008 by Michele McKerrihan with a focus on helping small businesses. The company steadily grew, and in 2014 was joined by Charles Wiegand. Charles brought in his administrative and broadcasting experience to expand ABCS to include marketing as well as other business support services.
The ABCS offices are located in Ephrata, WA. There are six staff members, and our building is currently being renovated to add additional office space.
Learn more or contact us
We’d love to share what we can do for you and your business. Let us know when we can schedule a free consultation and allow us to introduce ourselves and our company to you.
WHAT IS MARKETING?
ISN'T THAT JUST A FANCY WORD FOR "ADVERTISING?"
We are all familiar with advertising. Simply put it is taking a product and showing that product to potential customers, such as putting your name on a billboard on the highway.
Advertising is an important part of what we do, but it is only a part. Below we will explain the difference.
advertising is like shouting your name on a street corner
Marketing is deciding what to shout, and which street corner to shout it on
The ABCS marketing strategy starts by determining the following things:
- What is the product?
- Who are the customers?
- How can the product be packaged?
- Where do we apply our advertising efforts in the market place?
Answering all the above questions in a cohesive and comprehensive way is "marketing."
what we do
We are a full-service marketing company
The full-service part of that means that we take care of every aspect of the marketing process. We will be taking the photos. Filming the ads. Editing the videos. Putting in the professional-sounding voice and graphics. We write the press releases. We create and put up social media posts.
Our job is to package the content in a way that works for all the different platforms out there, and to strategize on where to reach those potential customers in the marketplace.
So, what is the "market place?"
regional outlets in the market place
Broadcast Radio and TV
A reliable and wide-reaching platform, radio and television advertisements are a good way of reaching large numbers of people.
Local News and Entertainment Outlets
Local news and entertainment outlets reach thousands of community-minded people that would respond strongly to outreach from a member of their own neighborhood.
Online Internet Platforms
The 1st, 2nd, and 3rd most popular websites within 25 miles in the United States are Google, YouTube and FaceBook. Online advertising will be a critical part of any marketing plan.
Use Your Imagination and Engage the Community!
There are many ways in which you can reach out to the community.
- Press releases
- Local forums and outlets
- Travel magazines
- Charity auctions
- Corporate outreach
- Engagement with the Chamber of Commerce
- Offering seasonal or holiday specials
- Publicizing special events
The question you need to ask your self is this: What do you want the local community to know about your business or service?